Packaging

Packaging used to just be a means to an end - a way to deliver a product.  Yet, today packaging is an art, and one of the most central aspects of a brand image.

With so many brands and products on the market, advertisers and graphic designers keep becoming more and more creative.  Gone are 4-cornered cardboard boxes with crazy colored print and type covering the entire package.  Packages now involve typography, embossing, ribbons and twine, and simple graphics taking advantage of white space.

Companies are developing creative logos and highlighting this brand image throughout their packaging.  Simplistic, vintage, and variations of color tone are the trends of the day.

Here are a few of my favorite creative packages:

Aqua Monaco-mineral water

Beachy Cream-ice cream sandwiches

Buddy Mulled Wine

Copperpot Originals-British confectioner

Crave Canyon Popcorn

Dutch Boy-paint

Garlic Jim's-frozen pizza

Librito de mi-personalized children's books

Lifeboats-confectionary

Lulu's-urban cupcakery

Swoon Cookie Crafters

The Kingdom Animalia-children's wooden blocks